Search strategies for customer retention on e-commerce platforms

Danny Silverman

With around half of product searches starting on Amazon, brands need savvy paid search strategies to capture potential customers and keep them coming back.

Purchase behaviour
E-commerce & mobile retail
Search marketing

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Why it matters

Over two-thirds of online consumers say their online purchase journey starts with Google or Amazon when they have a specific product in mind. To boost repeat purchases, brands need to ensure their paid search strategies on e-commerce platforms such a

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