Search Marketing in 2020: A behaviour, not a channel

Evolution in search behaviours from text-based to social, visual and voice across multi-platforms requires market to develop new search strategies in 2020.

When marketers talk about “search”, the instinct is to think of the behemoth that is Google. But search has evolved beyond just “Googling” something to encompass a broad swathe of tools, platforms and technologies. A successful search strategy in 2020...