Scratching beyond the surface: Understanding nuance in China and etching memorable experiences

Publicis Groupe’s Jeanette Phang argues that it’s not data that’s killing great ideas in China but instead an unwillingness to seize the opportunities that nuances revealed in the data, to really connect.

This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more

The road to marketing shame is paved with good intentions. No one sets out to create a campaign...

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