SEA gamers: How to reach the next level to capture their hearts and minds

Cheeri Leo

Southeast Asia has one of the largest and most active gaming markets in the world and Twitch’s Cheeri Leo shares how brands can level up their marketing strategies to do more with SEA gamers.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

With frequent lockdowns and working from home being the norm, millions of people across the world are turning to gaming and online interactions to maintain a sense of connectedness and belonging. Although the use of social media is still a main part of online culture, gaming across multiple devices has seen a steady increase and the global gaming market witnessed growth of close to 20% in 2020 from the year before.

In Southeast...

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