Ride the green digital wave: How the rise of sustainability and e-commerce can be good for consumer brands

This article analyses the changing interaction between supply chains, sustainability and e-commerce as well as recommends how brands, their products, and packaging can adapt to a new world that has e-commerce and sustainability at its centre.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

COVID-19 has introduced a new era of e-commerce, which has exploded amid stay-at-home orders. Online sales have increased by 52% compared with the same time last year, and the number of online shoppers has increased by almost 10% since the pandemic began. Of course, it’s obvious that people will shop online if stores are closed and if they are forced to remain at home. However, the pandemic has had subtler effects on business. For instance, based on our...

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