Ride the green digital wave: How the rise of sustainability and e-commerce can be good for consumer brands

This article analyses the changing interaction between supply chains, sustainability and e-commerce as well as recommends how brands, their products, and packaging can adapt to a new world that has e-commerce and sustainability at its centre.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

COVID-19 has introduced a new era of e-commerce, which has exploded amid stay-at-home orders. Online sales have increased by 52% compared with the same time last year, and the number of online shoppers has increased by almost 10% since the pandemic began. Of course, it’s obvious that people will shop online if stores are closed and if they are forced

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