Re-visit, re-organise and re-plan: Measuring campaigns in post COVID-19 India

ad:tech hosted ‘Building Metrics that Matter’, a webinar to understand how a post-COVID reality might make for a new way to look at campaign measurement metrics.

Why it matters

With the coronavirus health crisis severely impacting businesses, it is time for brands to review their Key Performance Indicators (KPIs) and ask if they are calculating their Return on Investment (ROI) effectively.


  • Marketers in India measure ROI on campaigns incorrectly, often measuring KPIs instead. Some measure their campaigns much before the sale cycle ends, while others measure too late.

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