Resilient brands don’t react to a crisis, they respond to it: A perspective on racism and the call for equality

As individuals across the world reflect on their own beliefs, actions and privilege, brands too are assessing their role in systemic racial inequality and how to move forward.

Why it matters

Sitting on the side-lines is no longer an option for brands as movements such as Black Lives Matter gain momentum and consumers demand a response. But to help bring about equality, brands need to be open and willing to change themselves and their beliefs.


  • After overlooking the challenges of their audiences for decades, brands – and the people who run them - need to take the time to educate themselves on the root causes of inequality and find ways to connect.
  • Brands need to amplify existing narratives, instead of moulding them to suit their interests. This...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands