Why it matters
Sitting on the side-lines is no longer an option for brands as movements such as Black Lives Matter gain momentum and consumers demand a response. But to help bring about equality, brands need to be open and willing to change themselves and their beliefs.
- After overlooking the challenges of their audiences for decades, brands – and the people who run them - need to take the time to educate themselves on the root causes of inequality and find ways to connect.
- Brands need to amplify existing narratives, instead of moulding them to suit their interests. This...