Recession-proofing brands across all time horizons — the short, mid and long term

Chris Reitermann, Chief Executive, Asia & Greater China, Ogilvy, outlines how brands can recession-proof their brands by working through three phases.

Brand positioning
Corporate social responsibility
Agility
Brand management
Marketing in a recession
Crisis management
Marketing budgets
Greater China
Strategy

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more .

In every crisis lies an opportunity

The Chinese word for crisis carries two elements, danger and opportunity....

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