The future of identity
This article is part of a series of articles from the WARC Guide to the future of identity. Read more.
Privacy and purpose converge in the wake of the pandemic
The COVID-19 pandemic accelerated the digitalization of daily life, catapulting issues of privacy, data use, and online manipulation once again into the court of public opinion.
As Big Tech earned goodwill early onby teaming up to support contact tracing and enabling much-needed and physically-distanced social connection via internet platforms, government bodies turned to data-focused models to slow down the spread of the...