Pricing in a recession: Four factors for setting strategy

Outlines the four factors to consider when setting pricing strategy during a recession – category, brand, segmentation and timescale.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more .

There are no case studies for the current times. As businesses scramble to survive, the pressure is on...