Planning for inclusion: A media case for conscious advertising

Christopher Kenna, Chris Ladd, Francesca Leronni, Martin Radford

Brand Advance and Ebiquity is helping responsible advertisers like Nationwide and GSK find diverse audiences.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

As the societal reaction to George Floyd’s murder last year spread around the globe, the demand for justice and change made many in adland again sit back and consider their own approach, as individuals and advertisers. Advertisers searched for how to react to this movement, not just through one off social media posts but through the desire to achieve a long term goal.

Diversity has made it onto briefs before, but if we are not careful...

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