Our pets as the perfect “wellness” partners to boost personal health and brand wealth

Companion animal health is a growing sector in Australia and provides a lucrative opportunity for brands to innovate within or connect to, says Ogilvy’s Susan Coles.

This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more

Australia as a nation has fared better than most of the world in terms of the physiological and financial impact of the COVID-19 crisis, yet we have not escaped the impact of poor mental wellbeing and the surge in feelings of loneliness. Nor the positive reprioritisation of individuals’ success criteria, deeming “good health” as the new “wealth”.

As we know, health and wellbeing are multifaceted. Going beyond the standard pillars...

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