Organic social media and how to measure its effectiveness

Janhavi Iyer

Gozoop’s Janhavi Iyer examines social media marketing in India, in particular, how organic social media measures up against paid, and what brands should do in order to set better objectives and KPIs.

This article is part of a Spotlight series on social media marketing in India. Read more

A sound organic social media strategy hinges on three foundational metrics. More than each of these numbers individually, what’s more important is to understand why...

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