Organic social media and how to measure its effectiveness

Gozoop’s Janhavi Iyer examines social media marketing in India, in particular, how organic social media measures up against paid, and what brands should do in order to set better objectives and KPIs.

This article is part of a Spotlight series on social media marketing in India. Read more

A sound organic social media strategy hinges on three foundational metrics. More than each of these numbers individually, what’s more important is to understand why each of them matter and how they interact with each other.

1. Community

Your community numbers, aka your followers, tell you how many people are willing to opt in to hear what you have to say. This number indicates people who are willing to connect with your brand on a long-term basis.

Some categories...

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