Navigating the Indian esports landscape

Outlines the opportunities for brands when using esports as a marketing channel in India.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

Much like the rest of Asia, Indian esports has exploded on the back of mobile gaming titles. A local industry has begun to organise itself around the rising popularity of games such as PUBG MOBILE and Garena Free Fire, thus offering marketers multipl

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