Moving measurement to the eye of the beholder

Considers some of the potential impacts as we head towards an addressable world.

Planning for Attention

This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.

The concept of measuring audience attention goes hand in hand with addressable media. But, while we head towards an addressable world, let us pause and consider some of the potential impacts. How might the ability to measure audience attention impact

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