Mondelez’s strategy for doubling down on e-commerce

Mondelez International, the snacks company, is doubling down on e-commerce in line with changing consumer habits.

Why it matters

E-commerce channels are increasingly important to consumer-packaged goods brands as shoppers shift to online purchasing – a trend that has accelerated in the face of COVID-19. With buying habits in flux, marketers will need to increase their capabili

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