Marketing to gamers: Four lessons when targeting gaming audiences

A report by Kantar into how brands should behave when marketing to gamers.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

While the rest of the media ecosystem struggles to attract and maintain its share of audience, gaming now commands more than of undivided attention per week among its massively growing consumer base. In fact, the gaming industry has generated than the movie and music industries combined for the past eight years.

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