Mapping passions with postcodes to identify lookalike audiences

Edwina Dunn

Edwina Dunn, data science pioneer, outlines a new approach to segmentation combining postcode data with social likes.

This article is part of a series of articles from the WARC Guide to Segmentation. Read more.

We have been exploring how to better understand customers and purchase behaviour through data for over 30 years. I...

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