Making memorable magic: Why seamless sucks in digital brand experiences

Alison Tiling

VMLY&R’s Alison Tiling makes the care for incorporating the imperfect and unique in digital brand experiences to remain memorable with consumers.

This article is part of a Spotlight series on how brands in Australia can craft better digital experiences for consumers. Read more

It’s 2021. We’ve ‘gone digital’ for a while now. We’re learning more about brands and branding all the time. Yet when it comes to developing a ‘digital brand experience’, much of our learning on branding and behaviour still goes out the window in a quest for something seamless, frictionless, easy…something, in short, that is not an effective brand experience at all.

So, what does make for an effective brand experience?

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