Levelling up: How brand marketers can do more with and for Thailand’s mobile gamers

POKKT’s Umamon Siriluksanaporn says the rise in mobile gaming, internet and smartphone usage is providing brand marketers with a unique environment to engage with Thailand’s customers over a fully digital spectrum.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

There has never been a better time for the digital economy across Southeast Asia and likewise when putting a spotlight on Thailand. Five years back, the Thai government embarked on a major initiative to boost the digital economy and there is now a highly unique population hungry for technological innovation.

With the rise of e-commerce marketplaces and the Thai population’s appetite for digital services and convenience – coupled with the rise in mobile gaming,...

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