Key shifts in social media marketing in India

Rheya Hiremath and Zameer Vikamsey

Wife’s Rheya Hiremath and Zameer Vikamsey look at social media marketing in India to see how big a part of the overall marketing mix it has become.

This article is part of a Spotlight series on social media marketing in India. Read more

Back in the day, “Thanda Matlab Coca Cola” (“Cold means Coca-Cola”) was not a mere tagline of an ominous brand; the synonymity to the phrase was derived from the experience...

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