Key questions for customer relationships in a post-Covid world

After an extraordinary period of enforced distancing between brands and their customers, the next year marks a challenging period for brand owners to re-establish relationships and relevance.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

As the light at the end of the Covid tunnel begins to shine brighter, it is now time for marketers to take stock of the impact that this lockdown year has had on their brand and customer relationships, and to plan for the optimum approach for the future. 

There is no simple answer for how to behave in the re-opened world, but much will depend upon how the brand has behaved during the long lockdown period.

For many...

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