This article is part of a Spotlight series on how brands in India can take a stand and communicate effectively. Read more
Across the world, a growing number of brands are transforming from observers into activists. The Black Lives Matter movement – following the killing of George Floyd, a black man, by a policeman – seems to have been the inflection point. Brands are getting bolder and taking a stand despite the often powerful backlash from governments and interest groups.
As a communication strategy consultant, it’s refreshing to see brands stepping out from their comfort zone of “purpose” to...