Why it matters
Understanding consumer sentiment is essential during the COVID-19 pandemic, as brands that strike the wrong tone with their messaging could suffer long-term damage. Those marketers that can bring an appropriate touch of levity, however, could foster positive relations with consumers that endure for the longer term.
Takeaways
- People are gripped by an acute sense of uncertainty, but are also focusing on unity and universality as they emphasize being citizens rather than consumers.
- Telling human stories is a valuable way for brands to make an impression with their target audiences at a time of social distancing.
- Social media...