Is it too soon to be funny? What consumers want from social media during COVID-19

Geoffrey Precourt

Research by Shareablee, the social-media intelligence provider, has shown that brands can inject humor into their marketing efforts, but must do so with a suitable degree of caution due to the sensitive climate relating to COVID-19.

Why it matters

Understanding consumer sentiment is essential during the COVID-19 pandemic, as brands that strike the wrong tone with their messaging could suffer long-term damage. Those marketers that can bring an appropriate touch of levity, however,...

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