Insights from the 2020 IPA Effectiveness Awards: Analysis and lessons from the winning work

Reveals the trends and lessons from the 2020 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.
  • Both long- and short-term activations can deliver gains, but decision making should be fuelled by robust data.
  • Established brands can adopt a challenger mindset as well; it is no longer the domain of upstarts.
  • Best practice is not universal and varies based on brand size, audience and goals.
  • Distinctive assets can help a brand stand out, especially when budget is limited....

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Insights Team
Bray Leino

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