Influencing the influencers: Exploring the creator economy in esports

Soraya Sobh

This article defines the lines between influencer marketing and the creator economy, why one is about pay and post and the other is a long-term content and engagement strategy.

Brands and the creator economy

This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.

Introduction

The creator economy is focused on content creation in live collaboration with a deep community engagement....

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