Influencer marketing’s impact on shoppable media

Kaho Yamada

Explains how brands can use influencer marketing as a sales channel.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

Could shoppable media become the Holy Grail of advertising? Think about it: we now have a way to drive a customer from awareness to conversion...

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