Influencer marketing strategies during COVID-19: the new landscape

Influencers are finding new ways to connect with consumers and partner with brands during the COVID-19 pandemic.

Why it matters

As COVID-19 hit, and commercial productions shut up shop, influencers took on a whole new importance for brands to connect with consumers on social media.

Takeaways

  • Smart brands will increasingly choose to partner with more authoritative and trusted influencers who can offer insight and guidance to followers.

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