Industry Snapshot: Trends in consumer packaged goods

This report identifies four trends that will shape marketing strategies of the CPG sector in the coming year.
  • Consumers increasingly expect personalisation to be at the forefront of products they purchase and subscriptions they sign up for.
  • Despite the cost of living crisis, many consumers do not intend to reduce their spending on health and wellness products.
  • Companies are utilising new and emerging technologies to target supply chain inefficiencies.
  • Consumers are gradually abandoning their aesthetic standards and switching to imperfect produce as a cost-friendly alternative....

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