Industry Snapshot: Trends in B2B

This report identifies five trends that will shape marketing strategies of the B2B sector in the coming year.
  • Businesses are amplifying their influencer marketing campaigns as customers increasingly turn to third-party sources to inform purchasing decisions.
  • B2B selling will continue to transition to a hybrid model, combining online and offline interactions to meet changing customer behaviours and preferences.
  • Customers increasingly expect to receive personalised experiences, and businesses are utilising AI in an attempt to meet this demand.
  • Mirroring a wider trend in the marketing industry of stalling budgets and rising costs, B2B marketers face growing pressure to achieve more with less.
  • Businesses are taking a more proactive approach to environmental, social, and corporate governance (ESG) as they link...

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