Indian advertising: Moving beyond tokenism and stereotypes

TBWA’s Astha Sirpaul and Satish Krishnamurthy provide insights into inclusive brand marketing and how they can help fulfil advertising’s purpose in India.

This article is part of a Spotlight series on diversity and inclusion in Indian advertising. Read more

Few would argue with advertising’s avant-garde role in society. It has and will continue to represent and shape the cultural realities of a place and its people. And India will always be one of the most challenging markets due to the sheer diversity

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