Inclusivity in online advertising: The state of representation, the business impact of inclusion, and how to move forward

Shares and analyzes data from several studies looking at different aspects of representation and inclusion in the marketing industry, and steps toward improvement.

This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more

It’s clear that people are demanding to see themselves more fully and more accurately represented in advertising. They want to see their true selves – and the true diversity of their communities – portrayed more frequently and more precisely across a wide-range of areas, including race, gender and sexual orientation.

These demands are not confined to just one marketing activity; they apply across the full spectrum, including to digital campaigns. In a recent study we...

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