Inclusion and innovation: What brands can learn from e-wallet marketing in the Philippines

TBWA\SMP’s Jean Arboleda looks at how COVID-19 has accelerated digital banking in the Philippines and what brands can do to differentiate themselves in an increasingly competitive industry.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

The pandemic was a catalyst for a seismic shift in personal finance in the Philippines. Once a cash-based economy, the Philippines saw exponential growth in the...

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