This article is part of a Spotlight series on conscious consumerism in Southeast Asia. Read more
Southeast Asia is uniquely poised to leapfrog on growth with digital and sustainability.
Millennials and Gen Z make up approximately 75% of Southeast Asia’s young population and, like their counterparts in the rest of the world, sustainability and climate change are high on their list of concerns. They are also overwhelmingly online with the digital economy slated to be worth US$1 trillion by 2030.
Powered by these twin turbo-growth engines (sustainability and digital) and with a relatively low cost...