How to recalibrate the role of the CMO to leverage SEA’s growth trajectory

Rachel Ooi

Expanding the role of the CMO to become more transformational and growth-oriented is a prerequisite for sustainability innovation in Southeast Asia, says dentsu’s Rachel Ooi.

This article is part of a Spotlight series on conscious consumerism in Southeast Asia. Read more

Southeast Asia is uniquely poised to leapfrog on growth with digital and sustainability.

Millennials and Gen Z make up approximately 75% of Southeast Asia’s...

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