How to build a successful customer lifetime value program

Customer lifetime value has long been a mainstay concept in marketing – as economies move closer towards service-based models that are digitally driven, companies increasingly derive revenue from the creation and maintenance of long-term relationships with their customers.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Customer lifetime value has long been a mainstay concept in marketing. As economies move closer towards service-based models that are digitally driven, companies increasingly derive revenue from the creation and maintenance of long-term relationships