How to avoid taking a knife to a gun fight! Tips to build a strong service brand identity

Jenni Romaniuk and co-author Brooke Klement, turn their expertise to service brands, explaining why strong brand assets can be a powerful force for brands with no physical product.

Brand assets in a hybrid world

This article is part of a series of articles from the WARC Guide to brand assets in a hybrid world. Read more

Think about the last time you bought a chocolate bar, that moment you saw it on the shelf. You can probably remember...

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