How the Kroger/Roku partnership brings long- and short-term value to CPG brands via precision targeting

Michael Schuh

Looks at how the relationship between grocer Kroger and streaming platform Roku leverages CTV to provide targeting at scale.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

The pace of change in consumer media habits has never been faster.

Streaming is set to surpass linear in scale, with streaming TV hours more than quadrupling over the past five years according to Roku’s analysis of Nielsen data. Today, video viewership is fragmented across hundreds of personalized viewing options, making it harder to reach critical mass with linear TV alone. 

This has created a unique – and sometimes challenging – moment for brands.

As consumers live, shop, and...

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