How streaming is redefining sports marketing in Australia

The sports landscape is changing as streaming offers the opportunity to engage with a mass audience and Seven’s Ashley Spinks says it requires a more nuanced and integrated approach to marketing.

This article is part of a Spotlight series on sports and sponsorships in Australia. Read more

The sports landscape in Australia is witnessing a paradigm shift, with streaming technology advancements at its core. While the traditional broadcast model is still essential, it now shares the stage with streaming services, offering viewers access to live sports events, on-demand replays, and exclusive content permitting infinite consumption.

This transformation of sports viewership is not just a tale of platforms and accessibility but also a profound shift in the fabric of sports fandom itself.

Today's audience craves more than just...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands