Marketing in the gaming ecosystem
This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.
The gaming industry is thriving and thus a crucial player in global and local economies. The UK games industry provides 47,620 full-time equivalent jobs, contributing £2.87bn in GVA to the UK economy alone according to a 2018 British Film Institute report 1
Industry revenue keeps growing, but what is not often discussed is that gaming also provides some of the deepest and richest forms of entertainment, especially during COVID-19, when traditional...