How global brands can resonate with Chinese consumers, while retaining brand integrity

Elisa Harca

Shares advice for global luxury brands planning marketing campaigns in China, including creative strategies, platforms and pitfalls.

Brand assets in a hybrid world

This article is part of a series of articles from the WARC Guide to brand assets in a hybrid world. Read more

The competition is fierce for brands in China. Modern Chinese consumers have access to so many different products...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today