This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India. Read more
India is a highly fragmented and heterogeneous market with diverse and peculiar consumers. But it is this complexity that makes a variety...
How e-commerce behaves differently for different consumers in India
Ogilvy’s Vandana Nath and Anupama Yadav look at how e-commerce in India is evolving in response to the unique needs and behaviours of the Indian consumer, and the trends that will shape the market.
