How consumers are responding as brands drop racist logos and characters

Stephen Whiteside

A survey from Kantar, the research firm, discovered that a significant number of consumers are in favor of decisions to retire racist brand assets from their past.

Why it matters

Many brands have perpetuated racist stereotypes with their logos, characters and other similar assets. Addressing that situation is essential to driving social progress, as well as connecting with a large group of consumers who feel off

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands