How brands can ride out the coming US political storm: The election will rupture the media landscape – here’s what marketers can do about it

A look at how brands can navigate a media landscape that faces disruption during this US presidential election year.

This article is part of the February 2024 Spotlight US series, ‘How brands can prepare for a contentious political year’. Read more

In November 2024, the US election promises to be a battleground – not just for candidates, but for the very fabric of the media landscape. It’s fair to say that we're standing on the precipice of a seismic shift in the way that agencies and brands will grapple with media and marketing decision-making in the United States.

Consider this: though estimates vary, projections from our sister unit, MAGNA, suggest a staggering $10 billion surge in election media...

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