Conscious media investment
This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.
Why it matters
Advertisers increasingly expect the media owners they partner with to demonstrate a commitment to diversity and inclusion, and to take a responsible approach to the messages they communicate to their audiences. Organisations that show they are responsible, ethical and inclusive will inevitably be a more appealing and attractive media partner.
- As British society evolves, so must we. For our brands, it’s our responsibility to remain relevant. And being responsible has never...