How becoming more diverse, inclusive and responsible is helping The Sun remain relevant

The Sun, part of News UK, is becoming a more diverse and inclusive newsbrand, as the media organisation drives to become more representative of the UK’s population, ensuring it is relevant to today’s advertisers and consumers.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

Why it matters

Advertisers increasingly expect the media owners they partner with to demonstrate a commitment to diversity and inclusion, and to take a responsible approach to the messages they communicate to their audiences. Organisations that show they are responsible, ethical and inclusive will inevitably be a more appealing and attractive media partner.


  • As British society evolves, so must we. For our brands, it’s our responsibility to remain relevant. And being responsible has never...
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