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How to balance long-term and short-term objectives during a crisis
As COVID-19 stretches into 2021, brands are realising that plans put on ice in 2021 may no longer fit the moment.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
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