How Singapore’s brand partnerships trigger and tap into cultural shifts

The pandemic has transformed our beliefs and knowledge systems and TSLA’s Cultural research desk says brands need to leverage changing worldviews and behaviours in a lasting way, with partnerships able to trigger or tap into these greater shifts.

This article is part of a Spotlight series on how brands in Southeast Asia can develop effective marketing partnerships for growth. Read more

As much as we have grown weary of terms like “pivot” and “new normal”, there is no denying that brands have had...

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