How Indian brands can champion their cause effectively

Suraja Kishore

BBDO’s Suraja Kishore introduces Brand Activism 101, a strategic framework that marketers in India can follow if they want to champion an issue.

This article is part of a Spotlight series on how brands in India can take a stand and communicate effectively. Read more

It was a nice sunny afternoon in 2019 when I went to my daughter’s school open day, a day where students from each class showcased a subject they felt deeply about, such as gender violence, bush fires, climate change, child abuse, toxic urbanisation, corruption and neglected senior citizens.

It made me think about when we were in school and we didn’t spare a thought for the world, nor did the world demand attention to existing wrongs....

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