Conscious media investment
This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.
1. Understand and clean up the supply chain
To practise conscious investment we need to fully understand the supply chain. Think of the t-shirt in your closet. To map out its supply chain, you must establish each step, from the cotton grower right at the beginning of the value chain, to the display stand you plucked it from at the store. Once you have this mapped out, you can begin to understand how your t-shirt found its way into your closet, but you don’t always know if it was ethically produced, or if the cotton...