How Havas is helping advertisers deliver on their sustainability goals

Over the last 18 months Havas has overhauled its programmatic practice and drove the expansion of its Meaningful Marketplace approach to deliver a Sustainable Marketplace enabling advertisers to invest in media partners making commitments on climate action.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

1. Understand and clean up the supply chain

To practise conscious investment we need to fully understand the supply chain. Think of the t-shirt in your closet. To map out its supply chain, you must establish each step, from the cotton grower right at the beginning of the value chain, to the display stand you plucked it from at the store. Once you have this mapped out, you can begin to understand how your t-shirt found its way into your closet, but you don’t always know if it was ethically produced, or if the cotton...

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