Getting to know Singapore’s ‘Forgotten Middle’

BBH Singapore’s Amanda Lim makes the case for brands to look to the middle for new growth and consumers in Singapore.

Young or old. Rich or poor. Win or lose. We tend to see the world through a dualistic lens. It is the dreams of the young, the well-being of the elderly, the worries of the poor and the indulgences of the rich that get the attention, in Singapore, an

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